If you haven’t heard the song by now, you soon will; Mas Que Nada by Sergio Mendes and Brasil 66 will be a big part of this summer’s soundtrack. As the World Cup in Brazil fast approaches, the 1963 Jorge…
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Australian mums are better at saying no to their children while doing their grocery shopping than mums from the US and Austria…
Writing in the Daily Telegraph Dr Phil Hammond, the GP, comedian and columnist wonders whether we have all swallowed the “water con”. Have we, he asks, abandoned rational thought? The answer to this question…
Retention and attrition rates have been a major concern to universities for many years, so much so that there are publications dedicated solely to the issue. Although universities and colleges are basically…
A campaign for Pancreatic Cancer Action recently stirred up controversy over advertising “shock tactics”. In the advert, genuine sufferers of the disease stated to camera that “I wish I had testicular…
In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
In the world of hi-tech devices, it is imperative to keep your finger on the pulse. Some of the most successful companies of our times, such as Apple and Google, are those that understand the power of…
Fast-food chain Nando’s has done it again. While the release of Schapelle Corby on parole was hitting all the Australian news headlines yesterday, Nando’s used a technique known as “topical advertising…
On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
“Booze pages” on Facebook that have as many as 10m “likes” have been blamed for promoting excessive drinking through giveaways and posts that suggest things like drinking early in the morning. Alcohol…
Researchers at the University of California, San Diego, are developing an algorithm that aims to identify whether you’re a hipster, a goth or a punk, just from the cut of your social media jib. The team…
Almost all companies contribute money to charity and many would argue that corporate donations make a positive difference in the world. But this hopeful take on corporate philanthropy sits uneasily with…
Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
It’s that time of year again: schoolies – that institution where school leavers (schoolies) disappear for a couple of weeks to a beachside resort to engage in all types of shenanigans, both legal and otherwise…
The effectiveness of Facebook advertising as a marketing tool for companies has come under intense scrutiny in recent weeks. The first volley was fired by Nate Elliot, the principal analyst at Forrester…
Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
Higher advertising spending does not protect share prices from bad news, according to new research by the University of Georgia…
In the last week, a number of political commentators have argued that newly-minted prime minister Tony Abbott’s frontbench is decidedly low on women. There is only one woman in Cabinet and an additional…
Social media may have done much for the world, but it certainly hasn’t made everyone happy. It’s not just trolls, bullies and pedants: regular customers are annoyed too. Take a glance at the twitter feeds…
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
