The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries challenging the traditional volume-based business model of major corporations. In the…
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Articles on Marketing
Displaying 381 - 400 of 419 articles
Research has found Australian retailers placing greater emphasis on local rather than global marketing activities, with some…
A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
Australian brands are increasingly looking to exploit national holidays like ANZAC Day. Given soft retail conditions, such efforts are understandable. But is it welcome? Sure, there is no law against associating…
If there’s one thing that could be observed from Fairfax’s move to publish its first tabloid-sized broadsheets it was a surprising level of neuro-illiteracy. Fairfax’s head of advertising, Sarah Keith…
Darren Lockyer knows a thing or two about conversions, having banged hundreds between the posts and over the crossbar during his rugby league career. He retired on a high in 2011, having captained the…
“Every time a door closes a window opens.” This clichéd greeting card sentiment must be the catch-cry of tobacco marketers globally. Every since tobacco advertising was first forced off our television…
Whether at the supermarket or the local fisho, most people find it difficult to know what seafood is sustainable. To help consumers make more informed choices, conservation organisations have been busy…
Civilisation is doomed. If Guy Pearse’s Greenwash doesn’t convince you of this then you’re a more optimistic person than me. That, or you’ve been led down one of the most dangerous marketing blind-alleys…
Water is just water, right? To some, yes, but many consumers spend inordinate amounts of time considering which brand they should buy and are willing to pay many times more than the price of humble tap…
People around the world are worrying about their carbon footprint. But what about their furry friends’ carbon pawprints? Consider the numbers: there are currently around 1 billion pet cats and dogs worldwide…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Have you detected the not-so-subtle difference in the coverage afforded to our Paralympic and Olympic athletes? A sense that the marketing budgets are worlds apart for the two sporting events? It wouldn’t…
Nothing is sacred and nothing can’t be bought, sold or sponsored in the modern era of the Olympics. If you can’t afford it, then you won’t win it. Sport in 2012 has become a massive global industry. The…
July 1 has rolled past and Australia has a carbon tax. As Government Ministers prepare to hit the road to spruik the benefits of the tax, it’s worth shining a spotlight on the kinds of messages they love…
Marketers of commercial share schemes such as car sharing services should focus on cost and availability rather than popularity…
I’m a fan of the retention of pubic hair. I don’t much like the idea of breast implants. Thoughts of vaginoplasty coax me into an involuntary Kegel exercise. I’ve no idea why any woman would bleach her…
Advertising can be more effective when tailored to the unique personality profiles of potential consumers. Jacob Hirsh from…
The human visual system may unconsciously guide the brain’s choices. A new study hypothesises that “valence perception…
The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence…
Top contributors
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Professor of Marketing, University of Birmingham
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Lecturer, Research School of Management, Australian National University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University, Deakin University
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor, Operations Research, Brock University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Southampton
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Professor, University of Galway
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Executive Director of Postgraduate Programmes, Surrey Business School, Royal Holloway University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Public Health Policy, Deakin University
